Most auto enthusiasts have owned at least one BMW
in their lives. Why? Because the feel of driving a BMW automobile is just a
little different than driving anything else, and once it's in your blood, a BMW
may be all that satisfies your driving needs. If you're lucky enough to own a
BMW, then keeping the driving experience "like new" is going to be one of your
top priorities. That's where we come in. Our BMW auto parts and BMW accessories
are going to be essential in maintaining your BMW. And we don't just have a
select few BMW parts--we stock BMW electrical system components all the way back
to BMW exhaust components, with every BMW part in between. All of our BMW parts
are precision-engineered to fit your BMW automobile exactly, and our BMW auto
parts meet or exceed OE standards so that you know you are treating your BMW the
way it deserves to be treated. So you know we have the BMW auto parts to keep
your car running right. But what about BMW accessories? From BMW car covers all
the way down to BMW brake dust shields, we have a huge variety of BMW
accessories. So you can find the replacement BMW parts you need to keep the
driving experience fresh, and you can find the BMW accessories you need to keep
your ride looking good. Our BMW parts and BMW accessories selection has it all.
BMW Environmental record
The company is a charter member of the U.S.
Environmental Protection Agency's (EPA) National Environmental Achievement
Track, which recognizes companies for their environmental stewardship and
performance. It is also a member of the South Carolina Environmental Excellence
Program and is on the Dow Jones Sustainability Group Index, which rates
environmentally friendly companies. BMW has taken measures to reduce the impact
the company has on the environment. It is trying to design less-polluting cars
by making existing models more efficient, as well as developing environmentally
friendly fuels for future vehicles. Possibilities include: electric power,
hybrid power (combustion, engines and electric motors)hydrogen engines.
BMW offers 49 models with EU5/6 emissions norm and
nearly 20 models with CO2 output less than 140 g/km, which puts it on the lowest
tax group and therefore could provide the future owner with eco-bonus offered
from some European states.
At brand level, too, BMW does better than its main
competitors in the premium segment by significantly more than half a liter of
fuel consumption with an average level of 160 g CO2/km. The vehicles of the next
best competitor have a CO2 emissions level of 16 grams more than the models of
the brand BMW, with the next competitor after this at a level which is as much
as 28 g higher than the brand BMW - equal to a whole liter of diesel. Between
2006 and 2008, the brand BMW achieved a reduction in fuel consumption of 16%,
more than doubling the reduction attained by the next best premium segment
competitor. At the same, BMW vehicles are still well ahead of their competitors
in terms of average engine output.
However, there have been some criticisms directed
at BMW, and in particular, accusations of greenwash in reference to their BMW
Hydrogen 7. Some critics claim that the emissions produced during hydrogen fuel
production outweigh the reduction of tailpipe emissions, and that the Hydrogen 7
is a distraction from more immediate, practical solutions for car pollution.
BMW in the Future
Successful design arouses desire. In order to
achieve this, it is more crucial than ever before that car manufacturers create
the conditions that allow customers to establish a close relationship with their
cars. Therefore, designers seek ways to promote and intensify people's
identification with their car that reach beyond pure aesthetics. In the premium
segment in particular, customers demand cars that stir emotions and allow them
to express their individuality. BMW Group Design has set another deepened
objective for designing new cars that moves today's consumers and their demand
for enhanced utility and more versatility to the top of their agenda. An
innovative concept introduced by BMW Group Design prepares the ground for this
new approach: the GINA (Geometry and Functions In ''N'' Adaptions) principle
grants more freedom for car design. It allows the creation of products with a
design and functional range that express individuality and meet the wide variety
of requirements of those who are using them.
In the 21st century, customers approach their
purchasing decision with a high degree of assertiveness, clearly defined
requirements and subjective conceptions- particularly when it comes to selecting
their means of transport. In recent years, the interests and priorities
that motivated them have changed and, more importantly, they have become
considerably more diversified. This development will continue in the
future. Today, the BMW Group is already responding to the highly diversified
range of customer requirements and heightened expectations by providing services
such as a substantially more varied product range, ever increasing possibilities
for personalization and requirement-oriented production among others.
By introducing the GINA philosophy, BMW Group
Design presents ways of meeting these challenges in the future. The philosophy
expresses the readiness and ability of BMW Group Design to consider individual
customer requirements as an integral part of car development. Christopher E.
Bangle, Head of BMW Group Design, speaks with conviction when he says:
''Personal customer requirements will broaden the context of our products and
change the core values that define our industry along the way.'' For more than
ten years now, these issues have inspired Bangle's ideas. Time and time again,
these ideas have been motivating the BMW Group Design team to break new ground
and to find pioneering solutions. These results have spawned new customer
expectations which in turn inspires designers to develop further innovations.